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TRIMWATER
Commentary by Michael J. Lee
Executive Editor for Radio Free Entertainment

February 21, 2007


Addressing the ever-growing demand for drinks that are both flavorful and devoid of calories and sugars, the folks behind TrimWater have developed a line of so-called "lifestyle beverages" in the hopes of striking a chord with consumers seeking healthy alternatives.

TrimWater is available in a variety of flavors, including Pink Grapefruit-Honey, Passionfruit-Berry, Raspberry-Vanilla, Pomegranate-Cranberry, Peach-Mango, Black Cherry-Blackberry, and Lemon-Citrus. Each 20 ounce bottle has 2.5 servings, and guzzling down the entire thing will load you up with only a paltry 10 calories and 3 grams of sugar. The nutrition label lists the ingredients as "purified water, crystalline fructose, citric acid (provides tartness), natural flavor, hydroxycitric acid, sucralose, glucosamine hydrochloride, natural caffeine, acesuflame potassium, and chromium picolinate."

The label also goes on to promote the virtues of the "chemical-sounding" components: chromium picolinate is purported to stabilize blood sugar and provide energy; hydroxycitric acid is allegedly an appetite suppressant; glucosamine hydrochloride is described as an anti-inflammatory; and our old friend caffeine is heralded as a "metabolic enhancer" that "assists in the promotion of weight loss" and "provides energy." (Incidentally, many illicit drugs can also make those claims, but I suppose that's neither here nor there.)

To me, the most curious thing about TrimWater is that despite its crystal clear coloring and utter lack of fruit juice, it actually manages to recreate the flavors it claims to be. Those interested in the product should read up on it, as the label also contains a warning to those allergic to shellfish.

Visit TrimWater's website here: www.trimwater.com



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